It never dictates the design or its outcome. A grid is a tool to provide rhythm, order and consistency to your design. Place custom guides into the page and you will create a grid. An empty page is dull and boring, but it’s full of potential. The grid represents the basic structure of our graphic design, it helps to organize the content, it provides consistency, it gives an orderly look and it projects a level of intellectual elegance that we like to express. Nothing could be more useful to reach our intention than the Grid.
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